Grassroots Ambassador Academy

presented in partnership with Bayer-Ambassador-Academies

Grassroots Ambassador Academy 1

Tuesday, February 7, 1 - 3PM

Orange County Convention Center
Room: Lecture Hall

Grassroots Ambassador Academy 2

Wednesday, February 8, 1 - 3PM

Orange County Convention Center
Room: Lecture Hall


Ambassador Academy is back at the GCSAA Conference and Trade Show in 2023, featuring Geoff Vetter, sr. vice president, and Anthony LaFauce, managing director, from The Clyde Group. With clients including the Tiger Woods Foundation, Hewlett-Packard, Nissan and the American Diabetes Association, The Clyde Group has quickly earned numerous awards since entering the advocacy space in 2017, including Best New Agency of the Year, PR Week’s Champions of PR and Washington Business Journal’s 40 under 40.

As in previous years, Ambassador Academy will take place over the course of two separate sessions. Both sessions will be relevant and informative for both experienced and beginner advocates and are sure to help your communication skills on the golf course and in the public sphere. As one Ambassador said of his experience at the 2022 Academy, it was “the best communications training," he’d ever received, which would benefit him, not just as an advocate working with policymakers but also in the workplace.

With experience in journalism, politics and consumer affairs, government relations, crisis communications and more, Ambassadors will not want to miss the Clyde Group at the 2023 GCSAA Conference and Trade Show!

You must be currently serving as a Grassroots Ambassador to attend. To sign-up for the Grassroots Ambassador program, please contact Michael Lee at